Digital Cultural Diplomacy Between East and West: Global Influence and The Role of Soft Power in Geopolitical Competition
Keywords:
digital cultural diplomacy, soft power policy, international image, East-West cooperation, digital platformsAbstract
The article analyzes the role of digital technologies and online platforms in shaping the “soft power” policy in international cultural diplomacy. It examines the strategies of digital cultural diplomacy in Eastern and Western countries, as well as their potential for creating and enhancing international image. Examples of cultural exchange and diplomacy carried out through digital platforms during the COVID-19 pandemic are also presented. The study results indicate that digital cultural diplomacy is an effective tool not only for boosting international image but also for providing strategic advantages in geopolitical competition.
Downloads
References
Joseph S. Nye, Soft Power: The Means to Success in World Politics. New York, NY, USA: Public Affairs, 2004.
Joseph S. Nye, The Future of Power. New York, NY, USA: Public Affairs, 2011.
J. Melissen, Ed., The New Public Diplomacy: Soft Power in International Relations. London, U.K.: Palgrave Macmillan, 2005.
N. J. Cull, Public Diplomacy: Lessons from the Past. Los Angeles, CA, USA: USC Center on Public Diplomacy, 2009.
J. Kurlantzick, Charm Offensive: How China’s Soft Power Is Transforming the World. New Haven, CT, USA: Yale Univ. Press, 2007.
R. S. Zaharna, “Mapping out a spectrum of public diplomacy initiatives,” The Annals of the American Academy of Political and Social Science, 2010.
N. Snow, Rethinking Public Diplomacy. New York, NY, USA: Springer, 2009.
E. Gilboa, “Searching for a theory of public diplomacy,” The Annals of the American Academy of Political and Social Science, 2008.
S. Riordan, Dialogue-Based Public Diplomacy: A New Foreign Policy Paradigm? The Hague, Netherlands: Clingendael Institute, 2007.
L. Zhang, Digital Diplomacy in China: Soft Power, Social Media, and the New Public Sphere. London, U.K.: Routledge, 2019.
F. Hanson, Australia’s Soft Power Strategy in the Digital Age. Sydney, Australia: Lowy Institute, 2020.
J. Tobin, Social Media and International Relations: New Forms of Soft Power. London, U.K.: Palgrave Macmillan, 2018.
S.-Y. Lee, “K-pop and the globalization of Korean culture: A case of digital soft power,” International Journal of Cultural Policy, 2020.
S. Riordan and R. Stengel, Public Diplomacy in the 21st Century. London, U.K.: Routledge, 2015.
TikTok for Government: Digital Diplomacy in the 21st Century, 2022.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Central Asian Journal of Theoretical and Applied Science
This work is licensed under a Creative Commons Attribution 4.0 International License.
